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Invertí Plus, a financial company based in Argentina, sought to modernize its digital platform to meet the evolving needs of its users.
With a mission to provide seamless access to investment and currency exchange products, the company faced challenges in user engagement due to outdated interfaces. We partnered with their team to deliver a comprehensive redesign of their website and app, enhancing usability and increasing customer satisfaction.
Invertí Plus’s existing platform struggled to meet the expectations of a growing user base. The desktop app lacked an intuitive structure, making it difficult for users to manage investments and currency exchanges efficiently. The mobile app faced similar usability issues, leading to decreased engagement and retention. In a competitive financial landscape, these limitations hindered the company’s ability to expand its customer base and increase transactions.
Our solution was a full redesign of both the website and mobile app, focusing on creating a user-centric experience. The desktop app was reimagined to cater to Spanish-speaking users across Latin America, with streamlined workflows and accessible tools for investment management. The mobile app was designed to boost engagement through features like a staggered login process for easier access, integration with WhatsApp for real-time communication, and a simplified onboarding process to attract new users.
To ensure the redesign met user needs, we adopted a thorough design process. Journey mapping helped us identify pain points and opportunities for improvement. We created user flows and wireframes to visualize the new platform’s functionality, and prototypes were tested with real users to refine the design. A cohesive design system was implemented to ensure consistency across platforms, and the final UI was crafted to reflect Invertí Plus’s commitment to professionalism and trust.
The redesigned platform resulted in significant improvements. Users found the new interface intuitive and engaging, leading to increased retention and higher transaction volumes. The mobile app’s enhancements, including streamlined onboarding and real-time communication features, attracted new customers and improved satisfaction among existing ones. Invertí Plus now stands out in the competitive financial sector with a modern, user-friendly digital presence that aligns with its mission of innovation and accessibility.
